Press Release Published: May 2025 · Olbia, Sardinia · Updated: March 2026
RENTAL12 continues to raise the standards of Sardinian hospitality with two major upgrades: a new state-of-the-art in-house laundry facility featuring Miele Professional systems and the launch of an exclusive RENTAL12 Premium Pillow Line designed and produced in Sardinia.
The new professional laundry, located within RENTAL12's operations hub in Olbia, features Miele Professional washing machines, industrial dryers, and a mangle ironing system for hotel-grade linens and towels. This investment gives RENTAL12 full control over hygiene, quality, and turnaround time — ensuring pristine results even at peak summer occupancy.
"For us, true hospitality lies in the details you can feel. With our own laundry team and advanced Miele equipment, we can guarantee five-star results — crisp linens, perfectly pressed sheets, and immaculate towels — every single day, even in high season."
— Floriana Panvini Rosati & Kristina Zotova, Founders of RENTAL12 & AZULIS
Miele Professional washers and dryers — ensuring perfect hygiene, speed, and fabric care across all properties
Industrial mangle ironing system — hotel-quality finish with smooth, crisp texture on every sheet and towel
Premium Egyptian-cotton linens and towels — in every apartment and villa
Dedicated in-house laundry crew — guaranteeing constant standards, even at full capacity
Locally produced high-grade pillows — designed by RENTAL12, handmade in Sardinia with eco-conscious materials
Every piece of linen and every towel is now laundered, ironed, and checked in-house before delivery to the properties. The new RENTAL12 Pillow Line complements this with custom fillings, premium fabrics, and eco-conscious materials sourced locally. These pillows balance softness, support, and breathability — creating the perfect sleeping experience tailored to Mediterranean climates.
The pillow collection is 100% designed and produced in Sardinia, supporting local textile artisans and minimizing transport impact. The project reinforces RENTAL12's Conscious Hospitality commitment: comfort without compromise and quality that respects the environment.
"This is more than equipment — it's philosophy made visible. We own every part of the guest experience, down to the last pillow, because we believe true luxury begins with integrity."
— Floriana Panvini Rosati, CEO of RENTAL12
From city apartments in Olbia to villas in Golfo Aranci, guests will notice the difference in comfort, freshness, and attention to detail. Each linen is pressed to perfection; each pillow, hand-tested for resilience and softness. RENTAL12 continues to prove that even the smallest sensory details matter — because great hospitality lives in how things feel.
The RENTAL12 Premium Pillow Line is being introduced across all AZULIS Collection properties through Summer 2025. Miele Professional laundry systems are fully operational as of May 2025.
Where is the RENTAL12 Miele Professional laundry facility located in Sardinia?
The Miele Professional laundry centre is located in Olbia, Sardinia, within RENTAL12's main operations hub, serving all 28+ managed properties.
The facility is based within RENTAL12's central operations hub in Olbia, making it possible to serve all properties across the city and surrounding areas with same-day turnaround. The Miele Professional systems handle washing, drying, and industrial mangle ironing for hotel-grade results on every linen, towel, and bedding item.
Why did RENTAL12 invest in its own professional laundry system instead of outsourcing?
To ensure consistent five-star hygiene, faster turnaround, and top-tier fabric care without relying on external suppliers during peak summer occupancy.
External laundry services in Sardinia often struggle to maintain quality during the peak summer months when demand surges. By bringing everything in-house with Miele Professional equipment, RENTAL12 controls every step: water temperature, detergent dosage, drying cycles, and ironing pressure. This ensures every guest receives perfectly clean, crisp linens regardless of when they arrive.
What makes the RENTAL12 Premium Pillow Line different from standard hotel pillows?
Each pillow is designed by RENTAL12 and handmade in Sardinia with high-quality, sustainably sourced materials for optimal softness, support, and breathability in Mediterranean climates.
Unlike mass-produced hotel pillows, the RENTAL12 line is custom-designed for the Sardinian climate — balancing breathability with plush comfort. Local textile artisans hand-produce each pillow using eco-conscious fillings and premium fabrics. The result is a pillow that feels luxurious, supports proper sleep, and reflects RENTAL12's philosophy: own every detail of the guest experience.
Are the RENTAL12 laundry and pillow materials eco-friendly and sustainably sourced?
Yes — the laundry uses eco-certified detergents and energy-efficient Miele equipment; the pillow line features sustainably sourced Sardinian materials, supporting local artisans.
Sustainability is central to RENTAL12's Conscious Hospitality philosophy. The Miele machines are energy-efficient and use eco-certified, biodegradable detergents. The pillow fillings are sustainably sourced and the entire production chain stays within Sardinia, minimizing transport emissions while supporting the local economy.
Do all RENTAL12 properties receive the new Miele-laundered linens and premium pillows?
Yes — all RENTAL12-managed apartments, villas, and penthouses in Olbia and Golfo Aranci receive linens and pillows processed through the new Miele system by Summer 2025.
Every property in the RENTAL12 portfolio — from historic centre apartments to luxury villas — receives the same five-star treatment. The AZULIS Collection properties are the first to receive the Premium Pillow Line, with all remaining properties following through Summer 2025.
Author: Floriana Panvini Rosati · More updates: Press Hub
Crisp Miele-laundered linens, handcrafted Sardinian pillows, and five-star attention to every detail. Book your stay and feel the difference.