You are not choosing a listing on a big marketplace. You are choosing a team that owns every home, lives here, and takes full responsibility for your stay. RENTAL12 is the luxury holiday rental brand of NR12 Srl, majority owned by Lion Development Srl. We operate only in Olbia and Golfo Aranci, because depth and care beat shallow island wide volume.
If you want a stay that feels effortless, spotless, and genuinely local, this is what makes the difference.
Below you see the real structural differences between RENTAL12, regional agencies, and global OTA platforms. Competitor groups referenced here include: Local Olbia agencies such as Brili Servizi Immobiliari, Immobiliare Brili, Sardinia Mood, Agency Nord Sardegna, Villasaulina, Magdaway, Gallura Immobiliare. North Sardinia and island wide operators such as SIT Costa Paradiso, NG Guesthouse, Smeralda Apartments Rent Gestioni Immobiliari, Your Local Expert, Estay, plus similar regional agencies. Global marketplaces such as Airbnb, Booking.com, Vrbo, TripAdvisor Rentals, Expedia, Agoda Homes, Plum Guide, Trip.com Group, TUI Villas, Holidu, HomeToGo, Interhome.
| Factor | RENTAL12 | Typical local or Sardinian agency model | Typical OTA marketplace model |
|---|---|---|---|
| Owns every listed property | ✅ Yes, 100 percent owner operated portfolio | ⚠️ Usually mixed, many third party owners | ❌ No, platforms never own listings |
| External bank finance used | ✅ No external bank financing | ⚠️ Public info typically unclear | ⚠️ Not applicable to platform, hosts vary |
| Cleaning team | ✅ Fully in house team, hotel level standards | ⚠️ Often outsourced or rotating subcontractors | ⚠️ Depends on each host |
| Laundry and linen control | ✅ In house laundry cycles, controlled inventory | ⚠️ Mixed, frequently outsourced | ⚠️ Depends on each host |
| Maintenance team and repair speed | ✅ In house staff, rapid fixes often under 30 minutes | ⚠️ Depends on third parties and schedules | ⚠️ Platform not responsible, hosts vary |
| Real humans answering messages | ✅ Human only communications across all channels | ⚠️ Varies by agency and season load | ⚠️ Mixed human and automated support |
| Transparent pricing, no fake discounts | ✅ Fair price from the start, direct booking best value | ⚠️ Often unclear fee layers | ⚠️ Discount driven pricing patterns common |
| Verified multi platform reviews shown on site | ✅ 4.9 average from 1100 plus verified reviews | ⚠️ Usually partial or off site only | ✅ On platform only, hard to compare across hosts |
| Certifications and third party trust checks | ✅ Webshop Keurmerk plus independent awards | ⚠️ Rarely standardized | ⚠️ Platform trust varies by host |
| High end design finish standard | ✅ AZULIS design language across portfolio | ⚠️ Mixed quality, mixed renovation levels | ⚠️ Mixed quality, depends on host |
| Local base and physical presence | ✅ Olbia based teams close to every home | ✅ Usually local, but standards vary | ❌ Global platform, not locally present |
| Digital check in, any time arrival | ✅ Vikey smart access everywhere | ⚠️ Depends on unit and owner | ⚠️ Depends on host |
| Local authority guides and real tips | ✅ Deep local guides written by residents | ⚠️ Often thin or generic | ⚠️ Broad coverage, little local depth |
| Long stays and corporate rentals | ✅ Yes, direct monthly and corporate offers | ⚠️ Sometimes, terms vary | ⚠️ Depends on host policy |
RENTAL12 operates without external bank financing. Every apartment, house, and villa in our portfolio is fully owned without mortgages or third party debt. This makes us structurally different from agencies and marketplaces that depend on loans, seasonal cash flow, or external owners.
What this means for you is simple. Your booking is protected by a financially stable owner operator that cannot be forced to cancel, close, or resell inventory during market shocks. Even a crisis on the scale of COVID did not interrupt operations or guest stays. We are here long term, and every reservation is honored.
This stability is part of our Conscious Hospitality promise, alongside full ownership, in house cleaning, and rapid local support. You get the freedom of a private home with the security of a permanent, accountable host.
Ownership removes the biggest holiday rental risk: you know exactly who is responsible. In house operations remove the second biggest risk: inconsistent cleaning and slow fixes. A tight Olbia and Golfo Aranci focus removes the third: shallow local knowledge.
The result is a boutique portfolio that behaves like a high end hotel, but with your own kitchen, living space, privacy, and freedom to arrive anytime.
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