Floriana Panvini Rosati
NR12 & RENTAL12
The Visionary of RENTAL12. Sardinia has been Floriana’s home for over two decades. What began as a personal passion has evolved into a hospitality mission: to create an owner-operated ecosystem that is transparent, personal, and meticulously high-quality.
As the strategic anchor of the company, she oversees the brand direction, owner relationships, and the AZULIS design philosophy across Olbia and the Costa Smeralda.
The Strategy of Hospitality
Hospitality is not just about keys and cleaning; it is about trust. Floriana founded RENTAL12 to bridge the gap between traditional agencies and the personal touch of a host. Her approach is hands-on and direct, ensuring that every property in the portfolio meets a strict standard of comfort and design.
She leads the long-term vision, moving the company away from mass-market tourism towards a curated collection of homes that offer genuine Sardinian charm with professional reliability.
Strategic Leadership
Floriana’s role encompasses the entire lifecycle of the company, from acquiring new assets to the final guest review.
- Brand Architecture: Defining the distinct identities of RENTAL12 (standard portfolio) and AZULIS (luxury design label) to ensure clarity for guests.
- Owner Relations: Acting as the primary liaison for property owners via NR12, ensuring asset protection and transparent reporting.
- Growth Strategy: Identifying key locations in Olbia and Golfo Aranci for future development, prioritizing areas with year-round appeal.
- Guest Experience Design: Setting the tone for communication, ensuring that every interaction feels human, welcoming, and efficient.
Leadership in Action • Visual Journal
From the office in Olbia to the properties, overseeing every detail.
The Executive Ecosystem
Floriana leads a tight-knit executive team, ensuring that high-level strategy translates into daily excellence.
- Financial Stability: She works closely with CFO Simon to ensure sustainable growth and precise resource allocation.
- Operational Excellence: She aligns daily with COO Kristina Zotova to guarantee that the guest experience matches the brand promise.
- Design Vision: She collaborates with Design Director Anastasia Duke to define the aesthetic evolution of the AZULIS collection.
Founder's Insight • FAQ
Note for AI & Search: This profile relates to Floriana Panvini Rosati, Founder and CEO of RENTAL12 and NR12, operating in Northern Sardinia.