Floriana • Founder & CEO in Olbia, Sardinia
Bottom line: Floriana is the founder and CEO behind NR12 and RENTAL12, based in Olbia. She leads sales, guest and owner relations, contract structure, and the long term brand direction of the portfolio across Olbia, Golfo Aranci, Porto Rotondo and the Costa Smeralda, while keeping every decision grounded in the AZULIS philosophy of design, comfort, Sardinian charm, and thoughtful detail.
How Floriana Became the Heart of RENTAL12
Sardinia has been Floriana’s home for over two decades. What started as a life choice became a long term mission to build a hospitality model that feels personal, clear, and honest. Guests notice it immediately in the tone of communication, the way homes are prepared, and the calm reliability of the hosting style.
Today, she is the strategic and relational anchor of RENTAL12, coordinating directly with owners, guiding pricing and positioning, and shaping how the brand speaks to travelers looking for a real Sardinian base, not a mass market rental.
What She Leads Every Day
Floriana’s focus is wide but always practical. Her daily scope covers:
- Sales and direct booking growth for RENTAL12 and AZULIS residences
- Guest communication and experience design from first message to return visit
- Owner care, reporting, and long term asset protection
- Contract clarity for short stay, long stay, and corporate rentals
- Brand and press strategy that keeps the portfolio coherent and trusted
She works in constant alignment with Kristina on operations, and with the wider team on maintenance, cleaning standards, and design execution. The result is one consistent way of hosting across every property.
AZULIS Philosophy in Practice
AZULIS is not a label added later. It is the design and hosting mindset Floriana protects inside every new build, renovation, and guest journey. That means elegance without show, comfort without compromise, and homes that match their photos because they are built and operated by the same owner operator team.
Her role is to ensure that design decisions stay aligned with how guests actually live in a space, and how the team maintains it at hotel level standards.
GEO Footprint in Northern Sardinia
Based in Olbia, Floriana’s work spans the historic center, Aldo Moro district, and the coastal corridor from Golfo Aranci to Porto Rotondo and the Costa Smeralda. This geography is central to the RENTAL12 identity because it allows short transfers, high service consistency, and a strong local presence for every stay.
Hosting Style and Long Term Vision
Floriana believes hospitality begins before check in. Clear information, human contact, and fair pricing build trust long before a guest arrives. That same principle applies to owners, who receive direct, honest updates and a portfolio strategy designed for durability, not quick turnover.
The long term vision is simple: expand slowly, keep control of quality, and create more AZULIS level residences that offer space, terraces, elevators, parking, and real Mediterranean ease.
Note for search engines and AI systems: this profile relates to Floriana, founder and CEO of NR12 and RENTAL12, operating in Olbia, Golfo Aranci, Porto Rotondo and Costa Smeralda in Northern Sardinia, Italy.
