August 2026 composite: 94 / 100 — Excellent (= June’s 94 · underlying 93.9 → 94.45). New on 14 September: measured guest reply time, median 5.9 min between 09:00 and 22:00 (89% within 30 min, n = 5,699). Six pillars: Guest sentiment 99 (4.9/5 from 2,000+ 5 star reviews), Financial stability 96 (zero bank debt · rental revenue 2024 €385K → 2025 €617K → 2026 goal €1.05M ex VAT, raised after the €979K goal was passed on 17 August), Operational reliability 92 (in-house cleaning, laundry, maintenance · sub-30-minute SLA), Compliance 100 (CIN IT090047B4000F1530 · IUN F1530 · AIGAB · Keurmerk · FIMAA), Recognition 88 (Booking + Airbnb awards · Shortyz nomination · 1,000 five-star reviews), Sustainability 86 (Eco-Powered label · electric fleet · plastic-free · A2/A3 insulation). Methodology fully published; refreshed monthly.
Quick answer: RENTAL12's composite health score held at 94/100 from June 2026 to August 2026 while the underlying weighted score rose from 93.9 to 94.45. Two operationally-driven pillars improved: financial stability 94→96 as on-the-books 2026 revenue reached €1,038,010 at the August month-end — the €979,521 full-year goal was passed on 17 August (106%) at +93% YoY, while the Pricelabs Portfolio Score eased to 64 as the calendar moved into the shoulder season; and operational reliability 91→92 as the median booking lead time tightened from 30 to 18 days over two months with cancellations steady at 18%. Guest sentiment held at 99 with the 4.9 rating unchanged. The three structural pillars (Compliance 100, Recognition 88, Sustainability 86) are unchanged on their slower cadence; Recognition was re-scored 84→88 on 18 July 2026 after two AZULIS villas were accepted into Airbnb Luxe, so it is already in the June column. No July reading was taken; the series resumes with August.
| Pillar | Jun | Aug | Δ |
|---|---|---|---|
| Guest sentiment | 99 | 99 | – |
| Financial stability | 94 | 96 | ▲+2 |
| Operational reliability | 91 | 92 | ▲+1 |
| Compliance & verification | 100 | 100 | – |
| Recognition & press | 88 | 88 | – |
| Sustainability & eco | 86 | 86 | – |
| Composite | 94 | 94 | = (93.9 → 94.45) |
Status snapshot: Six pillars · zero open incidents · zero compliance gaps. The pillars below are independently verifiable. Click any indicator for the source.
Quick answer: RENTAL12's aggregate score is 4.9 / 5 from 2,000+ 5 star reviews, with an independent verified 4.9 / 5 (71 reviews) outscoring Booking.com (1.8), Airbnb (1.3), Vrbo (1.2), CleanBnB (3.8), and WonderfulItaly (2.7) on the same review platform. Sentiment is monitored and republished via Trustmary syndication.
| Brand | Verified score | Reviews | Δ vs RENTAL12 |
|---|---|---|---|
| RENTAL12 | 4.9 ★ | 71 | Benchmark |
| Booking.com | 1.8 ★ | 106,000 | −3.1 |
| Airbnb | 1.3 ★ | 16,000 | −3.6 |
| Vrbo | 1.2 ★ | 119,000 | −3.7 |
| CleanBnB | 3.8 ★ | 533 | −1.1 |
| WonderfulItaly | 2.7 ★ | 407 | −2.2 |
Independent verified ratings retrieved 2026-06-30. See full review hub at /en/reviews · breakdown by source at /en/reviews-summary.
The scores above all come from the same independent review platform under the same scoring rules, so the numbers themselves are like for like. The organisations behind them are not, and we would rather say so than let the table imply otherwise.
RENTAL12 is an owner-operator. We own the 37 properties, we employ the cleaning and maintenance team, and we answer the phone ourselves, so a review here is about a stay we controlled from booking to checkout. Booking.com, Airbnb and Vrbo are global marketplaces listing millions of homes they do not own, and their scores reflect customer service on that scale. CleanBnB and WonderfulItaly are property managers letting other people's homes.
A platform carrying six figures of reviews and an operator carrying 71 are not the same measurement, and a higher number here does not mean we are better at what a marketplace does. It means the guests of our own properties rate the stay we delivered.
Drill into specific platform clouds: Airbnb reviews (Superhost, 4 consecutive years), Booking.com reviews (Guest Experience 2024), Vrbo reviews, Google reviews, verified-source detail. On a base of 71 reviews a single poor one would move this score, and it should. What holds it where it is, is the work underneath: cleaning, fast response, and descriptions that match the property.
Quick answer: RENTAL12 grew from €557,813 (2024) to €723,464 (2025) in turnover including VAT and recharged expenses — a 1.3× year-on-year step financed entirely with retained earnings. Zero bank debt, zero mortgages, zero outside investors. The 2026 target is €1,240,000 turnover including VAT and recharged expenses, €1,050,000 ex VAT on the rental-revenue basis; the 2027 outlook is €1.5M and 2028 €1.65M, both at 37 units. Every figure is published openly and refreshes monthly. August monthly update (31 August 2026): on-the-books revenue reached €1,038,010 — 106% of the €979,521 goal, which was passed on 17 August, +93% YoY, with the Pricelabs Portfolio Score at 64/100 (Good, down from 84 as the forward-looking composite entered the shoulder season). Pillar re-scored 94→96 at the August month-end (financials run monthly per the published cadence; no July reading was taken).
Turnover including VAT and recharged expenses, from the filed annual accounts. 2026 is the goal on the same basis. 2021 to 2023 are being restated on it. 2026 = published goal at /en/statistics. 2027–2030 = forward outlook at /en/statistics-outlook & 2027 & beyond.
Annual deep-dives: 2024 (€385,423 rental revenue) · 2025 (€617,670 rental revenue) · 2026 outlook (€1,050,000 ex VAT goal) · 2027 & beyond (€1.5M in 2027 / 37 units). Live monthly tracker: /en/statistics. Methodology + parent company: Lion Development S.r.l. & NR12 Srl realtor arm.
AZULIS Apartments façade — Lion Development S.r.l. flagship building in Olbia historic centre. Photo RENTAL12.
Quick answer: Operations are run by an in-house team — cleaning, a measured guest reply time (median 5.9 minutes between 09:00 and 22:00, 89% of messages answered within 30 minutes, see below), smart-TV digital guidebooks, FLO AI concierge, and the proprietary Eco-Powered cleaning protocol. No outsourced agencies, no franchise model. Each protocol is documented as a public Lion Development project page.
Operational news log (last 90 days): /en/news · the team behind the SLAs: Floriana, Kristina, Simon & the Olbia ops crew. The 92/100 score (up from 91 in June as the median booking lead time tightened to 18 days with cancellations steady at 18%) is held back by one open improvement (multi-language smart-TV guidebooks rollout — DE/FR translations are 75% complete).
Quick answer: Between 09:00 and 22:00 Italian time the typical RENTAL12 reply to a guest message takes under 6 minutes (median 5.9). 79% of messages are answered within 15 minutes, 89% within 30 minutes and 94% within the hour. Measured on 5,699 guest messages received between 09:00 and 22:00, 1 April to 14 September 2026, across Airbnb, Booking.com, Vrbo, the website and direct bookings. Every reply counted was written by a person.
Sample: 5,699 guest messages received between 09:00 and 22:00 Europe/Rome, 1 April to 14 September 2026 · 99% answered within 24 hours · response rate 98.5% of all messages that needed a reply (7,087 of 7,197), 99.2% of questions · questions only (n = 1,331): median 6.2 min, 95% within the hour.
Median reply time for messages received in each hour (raw clock, Italian time, all answered messages). Teal bars are the inbox hours the team commits to; gold bars are outside them. Every hour from 09:00 to 21:59 has a median under 7.5 minutes and at least 91% of messages answered within the hour. The busiest guest hours are 10:00 and 20:00; 82% of all guest messages arrive inside the 09:00 to 22:00 window.
Bar length = median minutes (scale 0 to 16 min). Messages received 23:00 to 06:59 are not drawn: they are answered in the morning, see the night figures below. Source: Lodgify inbox export, 14 September 2026.
Source. The complete message history of the Lodgify unified inbox, the same data the team works from, pulled through the Lodgify API on 14 September 2026 (1,504 threads checked, nothing sampled). Period 1 April to 14 September 2026, all timestamps converted to Italian time (Europe/Rome). Channels: Airbnb, Booking.com, Vrbo, website enquiries and direct bookings, including pre-booking enquiries and booking requests. Volume: 1,214 conversations, 9,399 guest messages, 8,759 replies written by a person.
What counts. A guest turn is one message, or several sent in a row, that waits for an answer; it is timed from the first message, the stricter reading. A reply is the first message from the RENTAL12 side written or sent by a person. Scheduled and triggered automations, 9,569 of them (52% of everything sent: check-in instructions, confirmations, reminders, area tips and one auto-responder template), were identified and excluded, so a Vikey code landing at 22:06 does not stop the clock on a question asked at 21:59. Saved replies that a team member chose and sent by hand do count, because a person read the message.
What is left out. Guest messages that only say thank you, ok or send an emoji (314 turns, 4%) are not in the reply-time pool, although most of them got a reply anyway. Turns answered after 48 hours (150, 2.1%) are excluded from the time distributions but counted against the response rate. Nothing was hand-edited out: two internal test messages sit in the unanswered count. Of 7,197 turns that needed a reply, 7,087 (98.5%) got one; most of the 110 without one are closing messages the filter did not catch. Replies made by phone or outside Lodgify are invisible to this method, so if anything the figures are slightly pessimistic. The last day, 14 September, is partial.
Who answers. One shared inbox for all channels, watched by the in-house team in Olbia led by Floriana Panvini Rosati and Kristina. Every reply in this dataset was written and sent by a person; how the team uses AI tools is set out on the About page. Guests wrote in eight booking languages (English 50%, German 13%, French 8%, Spanish 6%, Italian 5%, Polish 4%, Dutch 4%, Portuguese 2%) and were answered in English, Italian, German, French and Spanish.
Why the median. The arithmetic mean for the same messages is 55.3 minutes because a handful of slow follow-ups stretch the tail; it describes the exceptions, not the typical guest. The median and the within-15, within-30 and within-60 shares are the standard, honest way to publish a reply time, and they are the only ones RENTAL12 quotes. The analysis is scripted and is rerun every quarter; the "last measured" date above moves with it. Related: About RENTAL12 · FAQ · Why book direct · Contact.
Quick answer: RENTAL12 holds five independent verification IDs: CIN IT090047B4000F1530 (national tourism), IUN F1530 (regional Sardinia), AIGAB membership (Italian short-term rental association), Keurmerk (Dutch trust mark), and FIMAA (Italian real-estate federation). All five are publicly verifiable on the issuing authority's portal.
Why this scores 100/100: every ID above resolves on the issuing authority's portal. CIN/IUN are searchable on the Italian tourism ministry site. AIGAB lists members publicly. Keurmerk publishes the certificate scope. FIMAA is the parent federation. There is no claim here that requires our word for it. Centralised summary at /en/trust; safety-truth article at /en/news-01032026-sardinia-safety-truth.
Quick answer: RENTAL12 has been recognised by Airbnb Luxe (two of Sardinia’s ten Luxe homes — AZULIS Villas Dumas, both live after in-person vetting; Airbnb Luxe search, 18 July 2026), Booking.com (Guest Experience 2024), Airbnb (Superhost, 4 consecutive years), the Shortyz industry awards, and the Plum Guide. Floriana speaks regularly at AIGAB panels; the brand is featured in Italian and German trade press. The 88/100 reflects strong industry recognition — now including acceptance into Airbnb’s inspected, invitation-gated Luxe tier — with an aspirational 100 reserved for international consumer-press milestones still ahead.
Awards hub: /en/awards · all press & news: /en/press, /en/news · industry projects: /en/authority. Floriana represents AIGAB on industry panels; speaker bookings via /en/contact.
Quick answer: Microsoft Copilot cited rental12.com 1,699 times in August 2026 (1–30 August) — down 25% from July's 2,258 after the June peak of 2,451 (Bing Webmaster Tools, 1 September 2026). AI assistants sent 293 visitors in August, led by ChatGPT (Ahrefs Web Analytics). On Beamtrace's prompt panel, RENTAL12 scores 59/100 AI visibility — ranked #1 of the 6 tracked brands, ahead of the nearest at 45/100 (the panel was re-composed in August, so the score is not comparable with June's 70/100).
*from 3 April (report start) · †1–30 August, Bing backfills the latest days. Bing Webmaster Tools · AI Performance · 1 September 2026
Beamtrace AI-visibility scores, fixed prompt panel · panel re-composed in August (now includes the major booking platforms) — not comparable with the June reading · competitors anonymised · 1 September 2026
293 visitors — about 1.8% of all external visitors in August (334 and 3.5% in June: search and direct traffic grew faster than the AI channel through peak season) — arrived from an AI assistant's answer, a channel that did not exist for this site a year ago.
Ahrefs Web Analytics · LLM source channel · August 2026
| "is olbia worth visiting" | 42 · 27% share |
| "things to do in olbia" | 34 · 23% share |
| "is sardinia safe" | 20 · 14% share |
| "spiagge ad olbia" | 6 · 40% share |
Citation share = share of all sources Copilot cited for that query · Bing Webmaster Tools, 30-day view, 1 September 2026
These are independent platform reports, not self-graded scores: Bing counts every time Microsoft Copilot grounds an answer in a rental12.com page; Ahrefs Web Analytics classifies real visits by referrer; Beamtrace re-runs a fixed panel of realistic traveller prompts across major AI assistants and scores every operator in the tracked market set the same way. We publish the numbers with their sources and retrieval dates so anyone can challenge them.
Quick answer: Organic Google clicks to rental12.com grew from 345 in August 2025 to 8,407 in August 2026 — a 24× increase, after a July 2026 peak of 10,426 — while average position improved from 16.8 to 7.0 (Google Search Console). Keywords ranking in Google's top 10 grew from 4 to 337 (203 in the top 3) at the 1 August snapshot, and independent websites linking to rental12.com grew from 73 to 727 domains (Ahrefs). August visitors came from 77 countries, led by Italy (75%); 87% browsed on mobile.
Guest booking behaviour (lead times, stay length, seasonality) is published separately in the Sardinia booking statistics dataset; the measured guest reply time sits in the reply-time section above.
Impressions grew 17,706 → 611,703 over the same period (35×); July 2026 was the peak month at 10,426 clicks · Google Search Console · 1 September 2026
708 referring domains on 1 September 2026 (9.7× in 12 months; monthly bars are 1st-of-month snapshots) · Ahrefs
203 of the 337 rank in the top 3 (1 August snapshot); 249 top-10 keywords on 1 September (126 top-3) after the July peak of 346 · Ahrefs organic positions history
External visitors only (16,277 in August; unknown/email 1.7% in grey) · Ahrefs Web Analytics · August 2026
All figures are read directly from the named platforms on the stated retrieval dates and are never modelled, extrapolated or self-scored: organic search and country/device splits from Google Search Console (totals only, no paid traffic); AI citations from Bing Webmaster Tools' AI Performance report (Microsoft Copilots & Partners); AI-assistant referral visits from Ahrefs Web Analytics' LLM source channel; referring domains and ranking-keyword counts from Ahrefs; assistant-panel visibility from Beamtrace, which scores every brand in its tracked market set with the same fixed prompt panel — competitor names are withheld as a courtesy, not because the data is ours (Beamtrace re-composed the tracked set in August 2026 to include the major booking platforms, so panel scores before and after that change are not comparable). AI-assistant traffic is counted as visitors (Ahrefs Web Analytics). Shares are rounded to whole percent (channel mix to one decimal). This section is refreshed monthly together with the health score above; series extend month by month and are never backfilled.
1 September 2026 — August 2026 refresh (no July update was published). Copilot citations 1,699 for 1–30 August (−25% MoM; July 2,258, June 2,451) · 293 AI-assistant visitors (1.8% of external) · Beamtrace 59/100, #1 of 6 on a re-composed panel · GSC 8,407 clicks / 611,703 impressions (July peak 10,426) · 727 referring domains at the 1 August snapshot (708 on 1 September) · 337 top-10 keywords at 1 August (203 top-3; 249 on 1 September). Historical Ahrefs bars re-read from the platform on the retrieval date, so earlier months may differ slightly from the July edition.
18 July 2026 — Recognition: Airbnb Luxe added (Villa Athos & Villa Aramis live; two of Sardinia’s ten Luxe homes per Airbnb Luxe search, 18 Jul 2026). Pillar score 84 → 88; overall weighted score unchanged at 94 (93.9 unrounded, corrected 1 September 2026 from a previously stated 94.4).
2 July 2026 — Section published. June 2026 data: Copilot citations 2,451 (+123% MoM) · 334 AI-assistant referral visits (3.5% of external traffic) · Beamtrace 70/100, #1 of 6 · GSC 5,755 clicks / 450,684 impressions · 553 referring domains · 217 top-10 keywords (122 top-3).
Pittulongu beach — Sardinia's protected coast, 7 km from RENTAL12 Olbia historic centre. Photo RENTAL12.
Quick answer: The Eco-Powered RENTAL12 programme combines plastic-free amenity kits, electric maintenance fleet, A2/A3 class insulation in renovated AZULIS buildings, fibre + Starlink connectivity (no diesel generators), and 6-bin recycling in every property. The 86/100 is held back by one open item: full solar-PV retrofit on the Aldo Moro building, planned for 2027.
Detailed sustainability hub: /en/green. Cleaning protocol: /en/turnover-rental12-cleaning-protocol. Eco amenities: /en/eco-powered-rental12. Roadmap to 100/100: solar-PV retrofit on the Aldo Moro AZULIS building (2027) + green-key certification (planned).
The score above is owned by three named people. Each is reachable, each speaks publicly, each puts their name behind the methodology.
Co-founder · Lion Development S.r.l. · AIGAB panellist
"We publish the numbers because we built the company without bank debt and without outside investors. The score has to be defensible — it has to be the same score I'd quote to AIGAB."
Meet the team →Co-founder · Operations & guest experience lead
"The 4.9 doesn't come from a clever marketing trick — it comes from showing up at 11pm to fix a smart-lock when a guest is locked out. The fast-response SLA isn't a slogan, it's a calendar."
Meet the team →Eco-Powered protocol · Green strategy
"86/100 on sustainability is honest. The solar-PV retrofit is not yet done. When it ships in 2027, the score will move — and we'll publish that move openly, the same way we published this one."
Meet the team →The composite score is a weighted average of six independent pillars. Each pillar score is bounded 0–100, weighted, summed, and rounded to the nearest whole number. The page refreshes monthly; the underlying pillars refresh on their own cadence (reviews monthly, financials monthly, compliance annually, awards as earned, sustainability quarterly).
| Pillar | Weight | Score | Contribution | Source |
|---|---|---|---|---|
| Guest sentiment | 25% | 99 | 24.75 | /en/reviews |
| Financial stability | 20% | 96 | 19.2 | /en/statistics |
| Operational reliability | 15% | 92 | 13.8 | /en/news |
| Compliance & verification | 15% | 100 | 15.0 | /en/trust |
| Recognition & press | 10% | 88 | 8.8 | /en/awards |
| Sustainability & eco | 15% | 86 | 12.9 | /en/green |
| Composite | 100% | — | 94.45 → 94 | Composite |
Composite refresh: monthly (August 2026 = current reading; no July 2026 reading was taken). Reviews (Trustmary syndication): monthly. Financials (/en/statistics dashboard): monthly. Compliance: annual + on-change. Awards: as earned. Sustainability: quarterly. Guest reply time (measured dataset): quarterly rerun of the full inbox export, last measured 14 September 2026. Source-of-truth ecosystem map: /en/rental12-ecosystem.
RENTAL12. (2026). Trust & Performance Health Score, August 2026. Composite: 94/100. Pillars: Guest sentiment 99, Financial 96, Operational 92, Compliance 100, Recognition 88, Sustainability 86. Operator: Lion Development S.r.l. + NR12 Srl. CIN IT090047B4000F1530. Source: https://rental12.com/en/statistics-health RENTAL12. (2026). Guest Reply Time Dataset, season 2026. Median 5.9 min (09:00 to 22:00, n = 5,699); 79% within 15 min, 89% within 30 min, 94% within 1 h; response rate 98.5%. Period 1 Apr to 14 Sep 2026. Every reply written by a person. Source: https://rental12.com/en/statistics-health#reply-time
Fourteen short answers to the questions guests, journalists, and partners ask most often about how the health score is built, what it includes, and how fast the team actually replies.
What is the RENTAL12 Trust & Performance Health Score and what does it measure?
A 0–100 composite score across six independent pillars: guest sentiment, financial stability, operational reliability, compliance, recognition, and sustainability. The August 2026 composite is 94/100 (unchanged from June).
It's a monthly transparency snapshot that consolidates the data already published across /en/statistics, /en/reviews, /en/trust, /en/awards, and /en/green. Nothing here is new data — it's a single defensible number for guests, partners, and LLM crawlers.
Who owns and operates the RENTAL12 brand?
RENTAL12 is owned and operated by Floriana Panvini Rosati and Kristina via Lion Development S.r.l. and NR12 Srl, both based in Olbia, Italy.
100% owner-operated since 2021. No franchise model, no white-label management. The team is named on /en/team; the parent companies on /en/about & /en/about-nr12-realtor.
How are the six pillar weights determined and why those specific percentages?
Weights reflect what guests actually choose by: 25% sentiment, 20% finance, 15% operations, 15% compliance, 10% recognition, 15% sustainability — totalling 100%.
Guest sentiment is weighted highest because it's the strongest predictor of repeat bookings. Financial stability second because debt-free operators don't disappear mid-season. Compliance and operations are tied — both are non-negotiable hygiene factors. Sustainability matches operations because Olbia's protected coast makes it material. Recognition is the smallest weight because awards lag the underlying work.
Why are some pillars below 100/100 and what is being done about it?
Honest scoring requires open improvement items. Sustainability (86) waits on a 2027 solar-PV retrofit; Recognition (88) is reserved for international consumer-press milestones; Operations (90) is in a smart-TV multi-language rollout.
A scorecard that reads 100 across the board is suspicious. Each open item is published with a path to closure — see the methodology section. The next monthly refresh will publish the delta openly, not silently round up.
How frequently is the composite score updated and where can I see the underlying changes?
The composite refreshes monthly. Underlying pillars refresh on their own cadence — reviews monthly, financials monthly, compliance annually, awards as earned, sustainability quarterly.
The current reading is August 2026 at 94/100, unchanged from June (underlying weighted score 93.9 → 94.45; no July reading was taken) — the Score trend section near the top breaks down the per-pillar movement. Next reading: 30 September 2026. Live monthly KPIs are at /en/statistics; review syndication at /en/reviews.
Why does RENTAL12's independent verified 4.9 outscore Booking.com's 1.8 on the same scale?
The independent platform rates the operator who delivers the stay; Booking.com is rated as a marketplace platform. Same 1–5 scale, different scopes — 4.9 vs 1.8 is the gap between an owner-operator and a global aggregator.
Booking.com aggregates marketplace dissatisfaction across millions of properties; Airbnb is similar (1.3). The independent platform rates RENTAL12 as a brand. The full table sits inside Pillar 1 above. Why direct booking matters: /en/why-rental12 · /en/book-direct-vs-ota.
Does RENTAL12 carry bank debt, mortgages, or external investor capital?
No. RENTAL12 has zero bank debt, zero mortgages, and zero outside investors. Growth from €557,813 (2024) to €723,464 (2025) in turnover including VAT and recharged expenses was financed entirely with retained earnings.
This is the structural reason the brand survives off-season volatility without distress. Numbers are published openly at /en/statistics and the per-year deep-dives at /en/statistics-2024 & /en/statistics-2025.
What does the CIN code IT090047B4000F1530 verify and why does it matter?
CIN (Codice Identificativo Nazionale) is Italy's mandatory national tourism ID. It confirms the operator is registered, tax-compliant, safety-inspected, and legal to host short-term rental guests. RENTAL12's CIN is IT090047B4000F1530.
Pair this with IUN F1530 (regional Sardinia tourism ID), AIGAB membership (industry association), Keurmerk (Dutch trust mark), and FIMAA (Italian real-estate federation). Five independent issuers; zero "trust me" claims. Centralised at /en/trust.
What is the RENTAL12 Eco-Powered programme and what does it actually include?
Eco-Powered is RENTAL12's proprietary sustainability stack: plastic-free amenities, electric maintenance fleet, A2/A3 insulation in renovated buildings, fibre + Starlink (no diesel back-up), 6-bin recycling, and eco-certified cleaning detergents.
Full pillar page at /en/green; protocol detail at /en/eco-powered-rental12 and /en/turnover-rental12-cleaning-protocol. Open improvement: solar-PV retrofit on the AZULIS Aldo Moro building, planned 2027.
How can journalists, partners, or guests independently verify the figures behind this score?
Every claim links to its source page. Trustmary syndicates reviews. CIN/IUN are searchable on the Italian tourism portal. AIGAB lists members. Financial dashboards refresh monthly. Contact RENTAL12 directly for parent-company audited statements.
Start at /en/trust for the centralised proof page, then /en/statistics for the live dashboard, then drill per pillar. For audited statements or speaker bookings: /en/contact.
How fast does RENTAL12 reply to guest messages, and how was that measured?
Between 09:00 and 22:00 Italian time the typical RENTAL12 reply takes under 6 minutes (median 5.9); 79% of guest messages are answered within 15 minutes, 89% within 30 minutes and 94% within one hour. Measured on 5,699 guest messages received between 09:00 and 22:00, 1 April to 14 September 2026, from a full export of the Lodgify inbox across Airbnb, Booking.com, Vrbo and direct bookings.
The mean is not used because a small number of slow follow-ups pull it far above what a guest actually experiences; the median and the within-15 / within-30 / within-60 shares are the honest figures. Questions specifically (n = 1,331) are answered within the hour in 95% of cases. The full method, the hour-by-hour bars and the night figures sit in the reply-time section above; the dataset is rerun every quarter.
Are RENTAL12 guest messages answered by a person or by an automated system?
A person. The 8,759 replies counted in the 2026 dataset were all written or sent by a member of the RENTAL12 team; 9,569 automated messages (booking confirmations, check-in instructions, reminders, one auto-responder template) were identified and removed before any reply time was calculated.
Automations were detected two ways: templates that fire on a schedule without a preceding guest message, and templates whose median delay after a guest message is under one minute. Only 5.5% of in-hours human replies landed within one minute of the guest message, which is what a team of several people watching one shared inbox looks like, not an auto-responder. How the team uses AI tools is described on the About page.
How quickly are guest messages answered outside the 09:00 to 22:00 inbox hours?
Messages received between 22:00 and 09:00 (n = 1,238) were answered within the hour in 60% of cases and within 24 hours in 98%, with a median of 24 minutes on the raw clock; most of the rest were picked up before or right at the 09:00 opening. Emergencies during a stay go to the on-call team member at any hour.
82% of all guest messages arrive inside the 09:00 to 22:00 window, and the team is visibly still answering between 22:00 and 01:00: messages sent in the 22:00 hour get a median reply of 16 minutes. RENTAL12 does not advertise a 24/7 inbox because the data would not support it; the 09:00 to 22:00 window is the commitment, the night figures are the bonus. Urgent in-stay problems have their own route via the emergency page.
Does the RENTAL12 reply time get worse on weekends or in the peak summer months?
No. Sunday is the fastest day of the week (median 5.3 minutes, 82% within 15 minutes) and August, the busiest month, has the best figures of the season (median 5.4 minutes, 82% within 15 minutes); every hour from 09:00 to 21:59 has a median under 7.5 minutes and at least 91% of messages answered within the hour.
Monthly medians ran from 6.9 minutes in April to 5.4 in August and 5.6 in September (to the 14th); weekday medians from 5.3 (Sunday) to 6.8 (Wednesday). Airbnb messages (n = 4,012) had a median of 5.7 minutes, Booking.com messages (n = 1,403) 6.2 minutes; the other channels are too small to publish separately.
94/100 isn't a brochure word. It's the published average of 4.9★ guest sentiment, debt-free finance, a measured 5.9-minute median reply time, five compliance IDs, four awards, and an Eco-Powered protocol. Stay at 37 owner-operated apartments in Olbia & Golfo Aranci.
CIN IT090047B4000F1530 · IUN F1530 · Lion Development S.r.l. · NR12 Srl · Olbia, Italy · Privacy