RENTAL12 Statistics 2025 — Olbia & Sardinia Vacation Rental Market

Complete annual performance for calendar year 2025 — twelve months of owner-operated portfolio data across Olbia short-term rentals and the AZULIS luxury tier. For live current-year data see the live statistics hub; for prior-year comparison see the 2024 annual report.

Annual summary & year-over-year deltas

Quick answer: 2025 was a step-change year for RENTAL12. The portfolio moved from a 22-listing 2024 baseline (€385,423 revenue, 35% occupancy, €177 ADR) to €617,670 inc VAT revenue, 57% blended occupancy, €198 ADR, €92 RevPAN, 3,134 booked nights. Revenue grew +60% as the AZULIS luxury tier ramped via the June grand opening, the DelleTerme renovation reopened, and operational standards (cleaning protocols, Miele laundry, premium pillows, smart-TV digital guidebooks) lifted ADR.

Monthly occupancy — 2025

Quick answer: 2025 occupancy ranged from 1% in February and March to 82% in August. The summer block (Jun–Sep) averaged 70% — versus 66% in 2024. This is the curve Olbia imposes via airport seat capacity and flight schedules; the winter trough is structural.

Monthly ADR & revenue — 2025 (ex VAT and inc VAT)

Quick answer: 2025 ADR climbed from €28 in December to €275 in August — almost 10× peak-to-trough. Summer (Jul–Sep) blended at €232 ADR versus 2024's €213. The lift comes from the new AZULIS inventory mix (Tigellio, DelleTerme, Pisano) and consistent high-end demand.

RevPAN by month — 2025

Quick answer: RevPAN — the most informative single efficiency metric — peaked in August 2025 at €278 and bottomed in February at €1. Annual blended RevPAN was €92, up +51% from 2024's €61. The Jul-Sep summer block delivered approximately 70% of full-year RevPAN. This compounding of occupancy × ADR is what makes 2025 a step-change year, not just a good one.

Median booking lead time — 2025

Quick answer: 2025 median lead times remained last-minute: typically 1–18 days, with peak summer (Jul-Sep) clustering at 11–13 days. The Dec 2024 outlier (96 d) did not repeat in 2025 — Dec 2025 came in at 3.5 days, in line with the rest of winter. This confirms the rule: direct-booking campaign windows for Olbia should run 20–30 days before check-in, not the 90–120 days assumed for European-coastal markets.

Average length of stay — 2025

Quick answer: Average stay length in 2025 ranged from 5.4 nights in shoulder months (Apr, Oct) to 11.0 nights in deep winter (Jan), with summer (Jul-Sep) averaging 6.5 nights — a textbook European-coastal week-long-holiday pattern. Family stays drive the longer summer durations; weekend city breaks pull shoulder-month averages down. For long-stay (28+ nights) options see NR12 long-stay rentals.

2025: the year guests booked for certainty

Quick answer: 2025 was the first full post-CIN year for Italian short-term rentals. Guests increasingly chose verified, owner-operated stays over anonymous listings. Demand sharpened around high-end tourism in Olbia and the broader Sardinia coast. RENTAL12's response — AZULIS grand opening, DelleTerme renovation, Clubhouse top-out, 1,000th five-star review — converted that demand into the +60% revenue lift.

The seasonal curve tightened: a long build-up from April, peak demand through July and August, sustained shoulder strength in September. Olbia's gateway role — flights via Aeroitalia and Ryanair Sardinia, and the new Delta JFK→FCO routing for North-American guests — kept the airport in the conversation all year. The flight tax discussion never dampened actual bookings.

Operating standards moved up a tier. The portfolio adopted Miele laundry & premium pillows, impeccable cleaning protocols, smart-TV digital guidebooks, and the Eco-Powered label. Family amenities rolled out across every relevant unit. Communication speed (fast-response service) became a structural advantage versus listing-only competitors.

Tier separation became visibly profitable. Standard RENTAL12 homes anchored the Value/Mid-range band; the AZULIS tier (via Pisano apartments, Tigellio Suites, DelleTerme Suites, the upcoming AZULIS Clubhouse, and the Villas Dumas final phase) powered High-end and Premium ADRs. The AZULIS Art Collection — including original works by Anastasia Duke — gave each AZULIS unit a distinct identity and supports the higher rate.

Forward to 2026: the 2026 preview and expanded direct flights point to continued ADR strength. For live signals see the live statistics; for forward-looking projections see the rolling outlook and 2027-and-beyond view. For the full operating model and asset structure see authority, AI data, and trust.

Looking back at 2025, stepping into 2026

Meet the rest of the team: about RENTAL12 · Diego · Alejandro · Olha · Nadiya · Anastasia (artist-in-residence)

2025 milestones & news

Quick answer: The 2025 numbers don't appear in a vacuum. Each milestone below shifted the operational baseline — the AZULIS opening drove peak ADRs, the standards upgrades drove repeat reviews, the new flight routings drove demand from new geographies. For the canonical news index see the news hub and press hub.

FAQ — RENTAL12 2025 statistics

Methodology, privacy & citation

Quick answer: All 2025 metrics aggregate at portfolio level over 2025-01-01 to 2025-12-31. Definitions: ADR = Revenue ÷ Booked Nights · Occupancy = Booked Nights ÷ Available Nights · RevPAN = Revenue ÷ Available Nights. Inc VAT is the published consumer-facing line; ex VAT is the audit line. Privacy: no property-level revenue, no PII, no competitor identities.

Plan your 2026 Olbia stay with verified data

Owner-operated since 2021 · 34 properties across Olbia and Golfo Aranci · 4.9/5 across 1300+ reviews · award-recognised · CIN IT090047B4000F1530.