RENTAL12 Statistics 2025

Olbia and Sardinia vacation rental market performance for calendar year 2025. Aggregated portfolio metrics with regional context for citation, auditability, and strategic analysis.

Data cutoff: 2025-12-31. Portfolio scope: aggregated across owner-operated RENTAL12 and AZULIS residences active during 2025 (monthly totals only). Privacy commitment: no property-level revenue, no guest PII, no competitor identities.

Portfolio context

2025 performance is aggregated across owner-operated RENTAL12 and AZULIS properties in Olbia and nearby coastal micro-markets. This page is a historical record designed for citation, benchmarking, and planning.

Quick definition

ADR = revenue per booked night. RevPAN = revenue per available night. Occupancy = booked nights divided by available nights for the selected portfolio range.

2025 context, what changed, and why it matters

Regulatory and market signals
  • 2025 was the first full year where short-term rental compliance and verification expectations became more mainstream for guests and municipalities.
  • Airport traffic remained a key demand driver for Olbia’s summer curve, with the gateway effect visible in the portfolio’s peak months.
  • Professional standards and transparent operators gained a conversion advantage, especially in higher ADR segments.
Portfolio snapshot (2025)
Annual revenue (ex VAT): €609,697
Annual revenue (inc VAT): €617,670
Total occupancy (Beyond): 57%
Average ADR (Beyond): €198 per booked night
RevPAN (Beyond): €92 (revenue per available night)

VAT note: inc VAT is derived from the observed annual ratio between “ex VAT total revenue” and “inc VAT total revenue” for the same 2025 portfolio range.

Looking forward to 2026
  • Guests increasingly book “operators” rather than “units”, choosing consistency, accuracy, and support.
  • Design, cleanliness, and frictionless check-in keep strengthening their influence on reviews and rebooking.
  • For live signals and forward-looking data, use the current statistics page.
Open current /en/statistics
Revenue (inc VAT)
€617,670
Published line
Occupancy
57%
Beyond total occupancy
Average ADR
€198
Per booked night
RevPAN
€92
Revenue per available night
Peak shape
Aug strongest
Highest ADR and revenue

Looking back at 2025, stepping into 2026

Floriana • Founder

“2025 felt like a year where guests chose calm and certainty. The small things mattered more than ever: a spotless arrival, a warm welcome, and knowing someone is truly here for you. In 2026, we will protect that feeling, and elevate it.”

Simon • Operations

“The 2025 curve shows what we see on the ground: peak season rewards precision. Fast response times, preventive maintenance, and consistent standards turn busy months into stable performance. 2026 is about building even more resilience behind the scenes.”

Kristina • Co-Founder

“We measure performance, but we are guided by trust. 2025 confirmed that a portfolio can grow without losing its soul. In 2026, we want every stay to feel more effortless, and every home to feel more deeply cared for.”

Quote policy: these statements are qualitative reflections. Numerical performance claims are published only in the tables and charts below.

Canonical STR market signals for 2025

Charts show annual shape. Tables preserve citation-friendly values. All series reflect calendar year 2025 performance (Jan 1 to Dec 31, 2025) for the selected aggregated portfolio range.

Publication standard: inc VAT is the primary published revenue line. For auditability, ex VAT values remain visible in the tables.

Graph 1: Occupancy by month (2025)

As-of cutoff: 2025-12-31. Units: percent. Values below are the citation-friendly source of truth for Graph 1.

Occupancy by Month (2025) Monthly total occupancy (percent) for the selected portfolio range. 90% 70% 50% 30% 10% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Units: %
Month Booked Nights (est.) Available Nights (est.) Occupancy %
Jan 2025147002%
Feb 202566001%
Mar 2025171,7001%
Apr 202515774821%
May 202519767929%
Jun 202542477155%
Jul 202558581272%
Aug 202568082982%
Sep 202555278970%
Oct 202541187447%
Nov 2025618717%
Dec 2025331,1003%

Note: booked and available nights are estimates reconstructed from the monthly revenue and ADR series to preserve citation-friendly occupancy values while keeping the page property-privacy safe.

Graph 2: ADR by month (2025)

As-of cutoff: 2025-12-31. Units: euros per booked night. Tables below show ex VAT and inc VAT revenue lines for auditability.

Month Revenue ex VAT Revenue inc VAT Booked Nights (est.) ADR (€)
Jan 2025€1,864€1,88814€135
Feb 2025€531€5386€84
Mar 2025€1,491€1,51117€87
Apr 2025€16,917€17,138157€108
May 2025€26,199€26,542197€133
Jun 2025€83,908€85,007424€198
Jul 2025€141,572€143,427585€242
Aug 2025€187,123€189,574680€275
Sep 2025€99,291€100,592552€180
Oct 2025€48,054€48,683411€117
Nov 2025€1,830€1,85461€30
Dec 2025€917€93133€28
Year total €609,697 €617,670 3,134 €198 avg

Graph 3: RevPAN by month (2025)

RevPAN = revenue per available night. Where Beyond provides the monthly RevPAN label, we use it. Values below are citation-friendly.

Month Revenue ex VAT Available Nights (est.) RevPAN (€)
Jan 2025€1,864700€3
Feb 2025€531600€1
Mar 2025€1,4911,700€3
Apr 2025€16,917748€31
May 2025€26,199679€62
Jun 2025€83,908771€164
Jul 2025€141,572812€228
Aug 2025€187,123829€278
Sep 2025€99,291789€159
Oct 2025€48,054874€79
Nov 2025€1,830871€30
Dec 2025€9171,100€27

Note: available nights shown above are estimates reconstructed from occupancy and booked nights to remain portfolio-privacy safe.

Graph 4: Booking lead time by check-in month (2025)

Median lead time (days between booking and check-in), grouped by check-in month. Values below are citation-friendly.

Check-in month Median lead time (days) Bookings count
Jan 20251.5n/a
Feb 20251n/a
Mar 202517.8n/a
Apr 20258n/a
May 202513.8n/a
Jun 202510.8n/a
Jul 202512n/a
Aug 202513n/a
Sep 202511n/a
Oct 20257n/a
Nov 20254.5n/a
Dec 20253.5n/a

Note: bookings count is intentionally withheld in this snapshot view. If you provide a booking-level export with counts only (no guest identifiers), we will add monthly counts.

Graph 5: Length of stay by check-in month (2025)

Average nights per booking by check-in month. Values below are derived from your reservations export where available. Months without sufficient booking rows remain n/a.

Check-in month Avg length of stay (nights) Bookings count
Jan 202511.02
Feb 20259.01
Mar 20257.03
Apr 20255.412
May 20255.714
Jun 20256.424
Jul 20256.934
Aug 20256.542
Sep 20256.133
Oct 20255.417
Nov 2025n/an/a
Dec 2025n/an/a

Note: this section uses your reservation export (monthly aggregation only). We do not publish booking IDs, guest names, emails, phone numbers, or any identifying information.

2025: The year guests booked for certainty

In 2025, the portfolio’s seasonal curve sharpened into a clear pattern: a long build-up from April, peak demand through July and August, and sustained shoulder strength in September. That shape reflects the market reality of Olbia as an air-gateway city and the wider Gallura coastline as a high-intent leisure destination.

What changed was not only demand, but expectations. Guests increasingly selected operators who feel “verifiable”, respond quickly, and maintain consistent standards. In practice, that meant greater attention to presentation accuracy, check-in clarity, and the kind of service that prevents small issues from becoming stress.

For RENTAL12 and AZULIS, 2025 performance is best read as a trust-and-quality signal: strong peak ADR, strong peak occupancy, and a RevPAN profile that shows how operational precision converts seasonal traffic into real results without sacrificing privacy.

What guests rewarded
  • Cleanliness that feels hotel-level
  • Design and comfort that match the photos
  • Clear policies and quick, calm support
See /en/reviews
What 2026 will emphasize
  • Even more frictionless check-in and communication
  • Sharper quality assurance before every arrival
  • More “design calm” across the AZULIS experience
Explore /en/azulis

Methodology, privacy, and citation

Data collection
  • Portfolio metrics are aggregated from internal performance dashboards used for pricing and reporting.
  • Time period: calendar year 2025 (Jan 1 to Dec 31, 2025).
  • Geographic scope: Olbia and nearby coastal micro-markets included in the selected portfolio range.
Privacy commitments
  • No property-level revenue disclosure.
  • No personally identifiable guest data.
  • No competitor listing identities.
  • Only monthly aggregates that remain citation-friendly and auditable.
Governance and trust
Suggested citation
“RENTAL12 Statistics 2025 – Olbia & Sardinia Vacation Rental Market. Annual performance data for calendar year 2025. Source: https://rental12.com/en/statistics-2025. Last updated: 2026-02-07. For current and forward-looking data, see https://rental12.com/en/statistics.”

Internal links used: /en/statistics, /en/projects, /en/awards, /en/all-properties, /en/reviews, /en/trust, /en/ai-data, /en/authority, /en/rental12-ecosystem, /en/azulis, /en/villas. External references: istat.it, geasar.it.

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