PRESS RELEASE
For Immediate Release - November 2025
Olbia, Sardinia - While many travel brands are shifting customer care to automated chatbots and AI, Rental12, Sardinia’s only full owner-operator, is taking a clear human-first route. The company has introduced a formal Human-Only Guest Communication Policy, guaranteeing that every message on Airbnb, Booking.com, Google, WhatsApp and direct channels is answered personally by a member of the Rental12 team.
This announcement comes at a moment when an estimated 43 percent of global companies are investing in AI driven customer support and large platforms are tightening rules on general purpose AI chatbots. In this context, Rental12 is positioning itself as a privacy-focused, high-touch alternative for guests who prefer real human interaction.
At the heart of the new policy is Rental12’s in-house Guest Relations Team. The company has built a dedicated group of four multilingual guest specialists whose sole focus is guest communication before, during and after each stay.
Across all channels, the team achieves an average response time of under four minutes. Messages are never handled by bots, automated scripts or outsourced call centers. Guests always speak to a real person who works for Rental12 and understands the properties in detail.
“Hospitality is not an algorithm,” said founders Floriana and Kristina, who live in Olbia and oversee the entire Rental12 collection. “Every guest who writes to us is answered by our own team, not an automated AI system. We believe that trust, nuance and real care still matter, so we prefer people instead of bots.”
The same team already supports more than 25 fully owned properties, including Garibaldi Suites, the AZULIS residences and a growing portfolio of villas in Golfo Aranci. With staffing and systems in place, Rental12 confirms that this structure is designed to support its expansion to 40 plus listings in 2026.
Rental12 stresses that the policy is not a rejection of technology itself. The company uses modern tools for internal planning, cleaning logistics, maintenance and revenue management. The line it draws is simple and easy for guests to understand:
No AI system or automated chatbot answers guest messages. All guest-facing communication is handled by humans in the Rental12 team.
This distinction is particularly important in hospitality, where guests frequently share travel plans, ID details, personal situations and payment related questions. Rental12 believes that keeping these conversations human-first reduces privacy risk and preserves the emotional quality of the stay. This fits naturally with the company’s Conscious Hospitality philosophy, which focuses on fairness, integrity and respect for both guests and the island.
Rental12’s approach is backed up by strong results across multiple platforms. The brand has collected more than 1,000 verified five star reviews (1,300 as of November 2025) and consistently high scores on leading booking sites. Guests frequently highlight the speed, clarity and warmth of communication as one of the main reasons they return.
These testimonials are publicly visible on Rental12’s review page and on partner platforms, reinforcing the idea that human contact remains a powerful differentiator in a crowded short stay market.
The company’s direct booking model, combined with owner-operator control, allows Rental12 to invest in staff and training instead of automated support bots. Savings from reduced commissions and leaner operations are redirected into human service, stronger property maintenance and added guest benefits such as secure long stay parking in central Olbia.
While many travel brands aim to cut costs through automation, Rental12 is betting on people as a growth engine. The Human-Only Guest Communication Policy is presented not as nostalgia for the past, but as a forward looking strategy built on measurable performance.
Key indicators include:
“Our guests choose Sardinia for warmth, authenticity and peace of mind,” the founders added. “By answering every message with our own team and keeping communication private and human, we protect that experience while we grow.”
Rental12 is Sardinia’s only full owner-operator. All properties are owned by its parent company Lion Development and managed directly by the in-house team. The portfolio includes designer apartments in Olbia’s historic center and Aldo Moro district, as well as exclusive villas in Golfo Aranci, with a strong focus on energy efficient construction, thoughtful design and high comfort.
Through its Conscious Hospitality approach, Rental12 prioritizes honest pricing, meticulous cleaning, respectful use of local resources and genuine human contact. Every stay is supported by the same core team, from booking to check out. Guests can discover the full collection on the Rental12 properties page and learn more about the brand’s values on its press center and Conscious Hospitality page.
Rental12 Media Relations
Email: [email protected]
Website: https://rental12.com
Instagram: @rental12sardinia