2026 Surge: Record flights from Austria & Milan collide with +75% Olbia tourist tax

Capacity is expanding from Graz and Rome, but local costs are rising to match. Olbia anticipates record volume by hiking the tourist tax to €3.50 per night.

Published: 09 Feb 2026 Impact: High (Financial)
⚠️ Operator Action Protocol
Update Tax Settings: Immediately configure your PMS/OTA settings to collect €3.50 per person/night for 2026 bookings. Failure to update means absorbing the 75% increase from your margin.
Target Austrian Market: Update German-language listings to mention "Direct from Graz (1.5h)" to capture the new Eurowings volume.
Raise July Pricing: With secure domestic flights (AeroItalia) and new international routes, demand is structural. Move pricing to the top of your band for peak dates.
New Access 2026
AeroItalia secures 5 of 6 PSO routes (Rome/Milan connectivity). Eurowings launches direct Graz-Olbia flights (1.5h), opening the Austrian market.
Tax Hike Alert
Olbia municipality raises tourist tax from €2.00 to €3.50 per person/night (max 7 nights). A steep 75% increase for 2026.
Revenue Impact
The "Delta Effect" (NYC direct) plus Austrian volume will push ADR higher. The tax hike confirms authorities expect demand to absorb the cost.
External read
Eurowings Graz Launch (external)
Source on the new Austrian connection.

Operator Analysis: Demand is structural, costs are real

1) The Austrian Lifeline

Eurowings is slashing travel time from Graz to Olbia to just 1.5 hours starting May 22, 2026. This opens a direct funnel from Styria, a wealthy demographic that favors upscale thalasso spas and yacht charters. Sardinia Promozione projects a 10-15% inbound growth from Austria, specifically targeting Costa Smeralda luxury inventory.

2) AeroItalia Stabilizes the Core

By securing 5 out of 6 Public Service Obligation (PSO) routes, AeroItalia ensures consistent, government-backed connectivity to Rome and Milan. For operators, this means the "domestic baseline" volume is secure, reducing the risk of seasonal fluctuation for mainland Italian guests.

3) The Tax Surge (+75%)

In clear anticipation of higher tourist volume, Olbia has raised the city tax from €2.00 to €3.50 per person per night (capped at 7 nights). This creates a new price floor. For a family of 4 staying a week, the tax bill alone is nearly €100. This signals that the municipality believes the market is strong enough to pay.

Action for Sardinia Owners
📈 Update Pricing: The combination of Delta (US), Eurowings (Austria), and AeroItalia (Italy) suggests a price surge beyond previous forecasts.
⚙️ Adjust Tax Settings: Ensure your PMS or OTA listings reflect the new €3.50/night rate for 2026 bookings to avoid absorbing the cost yourself.

External references

Source Why it is relevant Link
TravelAndTourWorld (AeroItalia) Details on the 5 new PSO routes securing domestic connectivity for 2026. Open source
TravelAndTourWorld (Eurowings) Details on the Graz-Olbia route and the projected 10-15% inbound growth from Austria. Open source

Method

Verification
  • Flight route data sourced from carrier announcements (AeroItalia, Eurowings).
  • Tax data verified against Olbia municipal budget resolutions for 2026.

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