AZULIS, Sardinia’s First No-Compromise Luxury STR Brand

AZULIS is the design label created by Rental12 and interior architect Anastasia Duke. It combines the privacy and flexibility of short term rentals with the standards and attention to detail normally associated with five star hotels. AZULIS residences are positioned at the high end of the mid price range and the entry level of the luxury segment which means guests enjoy top tier design, service and comfort without paying classic resort rates.

Every AZULIS home is part of a curated collection in and around Olbia and Golfo Aranci, managed directly by Floriana and Kristina, founders of Rental12. With more than 1,000 verified five star reviews across Booking.com, Airbnb, Google and Trustmary and a dedicated four person guest care team that replies within minutes, AZULIS is built for travellers who want hotel level reliability in the warmth of a real home.

The AZULIS Concept

AZULIS was created for guests who love the independence of an apartment but do not want to compromise on cleanliness, comfort or service. Traditional short term rentals often feel inconsistent, while classic hotels can feel formal, crowded or inflexible. AZULIS blends the best of both worlds.

• Short term rental freedom with kitchens, laundry, living spaces and private outdoor areas.
• Five star inspired service such as meticulous housekeeping, curated amenities, digital guidebooks and fast assistance.
• No compromise on design and build quality every residence is newly built or fully renovated to a clear AZULIS standard.
• Attainable pricing at the high end of mid range and the lower end of luxury rather than ultra luxury resort levels.

The result is a collection of residences that can confidently rival the experience of leading luxury hotels while remaining accessible for couples, families and business travellers who value design and authenticity.

Design and Architecture by Anastasia Duke

AZULIS is the signature playground of Anastasia Duke, the creative mind behind the interiors and architectural language of the brand. Her approach is rooted in clean lines, natural light and tactile materials with a strong respect for Sardinian landscapes and everyday life.

Each AZULIS residence follows a clear design code.

• Calm, timeless palettes neutrals, stone, sand and sea tones rather than trend driven colours.
• Layered lighting that makes spaces feel cinematic at night and bright yet soft during the day.
• Solid, long lasting materials built for real life, not just for photography.
• Smart zoning that separates quiet sleeping areas from social and work friendly spaces.
• Outdoor rooms terraces, balconies or gardens that extend the usable living area.

AZULIS homes are designed to be lived in for a night, a week or a month. They are created to photograph beautifully yet feel even better in person.

Owner Operated Hospitality By Rental12

AZULIS is part of the Rental12 ecosystem, Sardinia’s only fully owner operated hospitality company. All properties are owned and managed within the same group which means there are no anonymous intermediaries and no fragmented standards.

A dedicated four person guest relations team monitors every message and platform, achieving an average response time of less than four minutes. Cleanings, laundry and maintenance are handled by in-house teams only, which keeps the AZULIS standard consistent across all residences.

If you would like to understand our Conscious Hospitality mission, the people behind the brand, and the broader Rental12 portfolio, you can read more on the About Rental12 page.

To explore the full collection, visit the Rental12 properties overview where AZULIS suites, apartments and future villas in Golfo Aranci are highlighted.

Luxury Made Attainable

AZULIS homes are positioned carefully between mainstream holiday rentals and classic five star resorts. The brand sits in the high end of the mid price range and the lower end of the luxury range, intentionally avoiding the very top of the market in order to stay accessible for frequent travellers, remote workers and extended stays.

Instead of cutting corners on mattresses, linens, kitchens or climate systems, AZULIS optimises on scale, owner operation and smart layouts. Guests receive:

• Fully equipped kitchens suitable for real cooking.
• Washer and dryer or combined washer dryer in each residence.
• Adjustable air conditioning in every room.
• Sofa beds with toppers where applicable for real additional comfort.
• High quality mattresses, linens and custom pillows.

The philosophy is simple. Charge a fair rate for a serious product, rather than a premium rate for a basic one.

Conscious Hospitality And Sustainability

AZULIS is the design flagship of Rental12’s Conscious Hospitality mission. The goal is to combine comfort and aesthetics with respect for the environment and local communities.

• Efficient buildings new or fully renovated structures with modern insulation and high performance systems.
• Thoughtful consumption quality fixtures and appliances built to last and reduce waste.
• Responsible amenities emphasis on refillable products and local suppliers wherever possible.
• Smart cleaning routines that protect both guests and staff while minimising unnecessary laundry and resource use.

To learn more about how Rental12 approaches sustainability across the full portfolio, visit the Green and sustainability overview.

The AZULIS Collections

AZULIS is a growing label. New residences and villas are added every year, always following the same no compromise design code. Current and upcoming collections include:

• AZULIS Suites in Olbia design-forward city apartments in the historic centre and Aldo Moro district.
• AZULIS Apartments spacious, contemporary residences created for longer stays, with full kitchens, hotel-level comfort and no-compromise AZULIS design.
• AZULIS Tigellio a next-generation collection of premium urban suites in Olbia, defined by natural light, smart layouts and the signature Anastasia Duke interior language.
• AZULIS Clubhouse a private social and wellness hub for future AZULIS guests, offering curated amenities, community spaces and a calm, design-led environment.
• AZULIS Terme Collection next generation urban suites in Olbia with a focus on light, terraces and comfort.
• AZULIS Villas in Golfo Aranci coastal villas opening from Summer 2026, bringing AZULIS architecture to the shoreline.

For a visual preview of future developments, visit azulis.it, and check live availability for confirmed residences on the Rental12 properties page.

How AZULIS Compares To Global Hospitality Benchmarks

AZULIS is not a hotel brand, yet its ambition is to stand confidently next to the world’s most respected hospitality concepts. The inspiration is clear.

• Residence style living with hotel like service similar in spirit to The Ritz Carlton Residences, which offer residential layouts supported by concierge, in residence services and curated facilities.
• Nature and sustainability led design aligned with brands such as 1 Hotels, where architecture and interiors are built around natural materials, daylight and a lower environmental footprint.
• Professionally managed homes with consistent standards comparable to Homes and Villas by Marriott Bonvoy, which curates premium and luxury rentals under a unified hospitality framework.

Where AZULIS differs is in scale, ownership and pricing. It operates as a tightly curated Sardinian collection that remains fully owner operated, with a focus on Olbia and Golfo Aranci rather than global expansion. This allows every euro to be invested back into the design, maintenance and service of a relatively small number of homes, keeping quality high and prices at an attainable level.

Guest feedback for Rental12 and AZULIS currently counts more than one thousand five star reviews across multiple platforms. To read real guest experiences, visit the reviews overview.

The AZULIS Guest Journey

From search to check out, AZULIS is designed as a clear and simple experience.

1. Choose your residence on the Rental12 properties page.
2. Receive instant booking confirmation and a detailed pre arrival email.
3. Access your private digital guidebook with local tips, instructions and curated recommendations.
4. Use digital self check in for a smooth arrival at any hour.
5. Enjoy hotel level cleanliness, amenities and comfort in a fully private residence.
6. Contact the guest care team at any time during your stay for fast, human support.

For guests arriving by car, secure long term parking options are available in central Olbia through OlbiaParking by Rental12.

AZULIS Frequently Asked Questions

Is AZULIS a hotel brand?

No. AZULIS is a short term rental and serviced residence label created by Rental12. It is inspired by five star hotels in terms of design, cleanliness and service, but all accommodations are fully private apartments, suites or villas rather than classic hotel rooms.

How does AZULIS pricing compare to five star hotels in Sardinia?

AZULIS is intentionally positioned at the high end of the mid price range and the lower end of luxury pricing. In many periods you can secure an AZULIS residence with a kitchen, separate living area and outdoor space for less than a standard room in a comparable five star hotel.

What kind of services can I expect during my stay?

You can expect hotel level cleanliness, quality linens and amenities, digital guidebooks, digital self check in, and a four person guest care team ready to assist quickly. For longer stays, light mid stay cleaning with fresh towels and linens can be arranged according to the property and season.

Where are AZULIS residences located?

AZULIS residences are currently focused on Olbia and are expanding toward Golfo Aranci. Locations are selected for walkability, access to services, quiet surroundings and easy reach of the coast. You can see exact positions and maps on each listing within the Rental12 properties overview.

How do I know if an apartment is part of the AZULIS collection?

AZULIS residences are clearly marked within the Rental12 portfolio in the property title and description. Over time, more homes will be upgraded to AZULIS standards and added to the label. If you are unsure, you can always contact the Rental12 team with the name of the apartment and they will confirm whether it belongs to the AZULIS collection.

For practical questions about what is included in your stay, cleaning schedules, parking, digital check in and more, you can also visit our main Rental12 FAQ page, which covers details for all residences, including AZULIS.

Voices Behind AZULIS

“AZULIS was born from a simple idea. Holiday homes should feel as considered as the best hotel suites, yet they must remain places where you can cook in real pans, work on real tables and walk barefoot on real floors that age beautifully.”
– Anastasia Duke, AZULIS Lead Designer

“When we design an AZULIS residence, we start from light, air and silence. If a guest can stand in the middle of the room and feel an instant sense of calm, then the project is on the right track.”
– Anastasia Duke, AZULIS Lead Designer

“For me AZULIS is a promise. If a guest chooses this label, they know we have personally checked every detail, from the mattress topper to the last teaspoon in the kitchen. I want them to arrive, exhale and think, yes, this is exactly what I hoped it would be.”
– Floriana, Co Founder of Rental12

Explore AZULIS And Rental12

Ready to discover the collection in detail. Start with the Rental12 properties page, then dive into real guest feedback on the reviews overview, and learn more about the wider company vision on the Rental12 press page.